Seller Articles

Does Your Asking Price Help or Hurt Your Business Sale?

By Steve Santens / September 18, 2026 / Comments Off on Does Your Asking Price Help or Hurt Your Business Sale?

One of the most important decisions a business owner makes when preparing to sell is determining the right asking price. It is natural to want the highest possible value for a company built through years of hard work, sacrifice, and dedication. However, the market ultimately determines what a business is worth. Setting an asking price…

What Makes a Business Attractive to Buyers?

By Steve Santens / September 11, 2026 / Comments Off on What Makes a Business Attractive to Buyers?

Many business owners wonder whether their industry will determine how easy it is to sell their business. While certain industries may experience periods of higher demand than others, buyers rarely make decisions based on industry alone. More often, they focus on the quality of the business itself. A well-managed company with strong financial performance will…

What Is Goodwill and Why Does It Matter When Selling a Business?

By Steve Santens / September 4, 2026 / Comments Off on What Is Goodwill and Why Does It Matter When Selling a Business?

When business owners hear the term goodwill, they often assume it simply means having a good reputation. While reputation certainly plays a role, goodwill has a much broader meaning when it comes to valuing and selling a business. In simple terms, goodwill represents the value of a business that cannot be attributed to its tangible…

Understanding the Different Types of Business Buyers

By Steve Santens / August 28, 2026 / Comments Off on Understanding the Different Types of Business Buyers

When business owners begin thinking about selling, it’s easy to picture a single type of buyer. In reality, businesses attract a wide variety of buyers, each with different motivations, financial resources, and long-term goals. Understanding who these buyers are can help you better position your business and set realistic expectations throughout the sales process. While…

Understanding the Buyer’s Perspective Can Help You Sell

By Steve Santens / August 21, 2026 / Comments Off on Understanding the Buyer’s Perspective Can Help You Sell

Selling a business isn’t just about finding someone with the financial resources to make an offer. It’s about finding the right buyer; someone who is confident enough to take one of the biggest professional and financial steps of their life. For many buyers, purchasing a business means leaving a stable career, investing a significant portion…

Do You Know What Your Business Is Worth?

By Steve Santens / August 14, 2026 / Comments Off on Do You Know What Your Business Is Worth?

    For many business owners, the business is their largest financial asset. Yet surprisingly, many couldn’t tell you what it’s worth. That may not seem like a problem if you’re not planning to sell anytime soon. But understanding the value of your business isn’t just about preparing for a sale; it’s about making better…

What Helps a Business Sale Actually Reach the Closing Table?

By Steve Santens / July 10, 2026 / Comments Off on What Helps a Business Sale Actually Reach the Closing Table?

Receiving an offer on your business is a major milestone, but experienced buyers, sellers, and advisors know that an accepted offer is only one step in the transaction process. The real challenge is navigating the weeks (or sometimes months) between an agreement and a successful closing. While some deals are derailed by unforeseen events, most…

Is Owning a Business Right for You? 3 Questions That Bring Clarity

By Steve Santens / July 2, 2026 / Comments Off on Is Owning a Business Right for You? 3 Questions That Bring Clarity

For some people, owning a business is a clear “no.” For others, it’s a persistent idea they can’t quite shake: the appeal of building something on their own terms, having more control over their income, and shaping the direction of their work and life. But business ownership is not just an aspiration. It’s a tradeoff.…

The Business Was Worth More Three Years Ago

By Steve Santens / June 26, 2026 / Comments Off on The Business Was Worth More Three Years Ago

We’ve had this conversation more times than we can count: an owner is finally ready to sell, but the business they’re bringing to market is no longer the business buyers would have paid a premium for three years earlier. The business has been good to them. They’ve built something real. But when we dig into…

A $5M Offer Isn’t Always Worth $5M: Why Deal Structure Decides What You Actually Keep

By Steve Santens / June 19, 2026 / Comments Off on A $5M Offer Isn’t Always Worth $5M: Why Deal Structure Decides What You Actually Keep

  Ask a business owner what their company sold for and they’ll give you one number. Ask them what they actually walked away with — after debt payoff, taxes, the working capital adjustment, and the seller note that’s still being paid down — and you’ll get a very different answer, usually accompanied by a story.…